earcandi™ is an exciting new start-up company. Their product (earcandi™) allows you to create custom earphones made of a silicone-based polymer that moulds exactly to the shape of your ears and your existing ear buds.
I was a key member of the team at wolfcub Digital brought on board to help with branding and marketing of earcandi™. They also required a fully equipped e-commerce, CMS driven responsive website and packaging design.
We worked closely with earcandi™ to help create a strong brand presence, targeting trending fashions in sports accessories.
We decided to position the product at a younger demographic: people interested in urban sports and dance and keen to live healthy active lifestyles.
Once we had a clear brand direction, we moved onto the planning and design of the e-commerce site.
We also devised the names of the various products and designed the blueprint for all the earcandi™ packaging and instructional leaflet.
Confidently armed with a brand that stands out from any competition, and a website which works seamlessly across all devices. earcandi™ are currently in the process of launching their product to the world, they’ve even made an appearance on Dragons Den!